Social media
When I started to use social media, I was fifteen years old. The first social media was twitter.
Now, social media is essential tool not only for individual but also for company as advertisement of their products.
In the article written by Keran Smith; "The importance of social media in business", she said "Your business should take advantage of it if you want it to survive." Like she said, almost all companies use social media for advertising their products or letting everyone know about them more. Based on an infographic published by ambassador, "71% of consumers are more likely to recommend a brand to others when they have positive experience with it on social media." So from this, we can say how their social media is affects their sales directly.
Then, what makes company keep using social media as advertisement? There are mainly three reasons; first, it is the point of cost. The price of advertisement of using social media is much cheaper than traditional advertising method. Among them, there are social media that you are allowed to engage on various social media channels for free. Second is the view of targeted reach. Social media gives you the luxury to reach out to your target audience. For example, if I am watching fashion online store, I will see the advertisement about fashion more than car advertisement. And third is about real-time performance analysis. Social media advertisement allow you to constantly keep track of how well or how bad your advertisement is. This is why you can know what should you change when if the advertisement of your company is not effectiveness.
By those good reasons, many companies use them in effective way as possible as they can. Next time, I will talk about the tips how to use social media for increasing your brand awareness.
Moe,
ReplyDeleteI find it really interesting how Keran Smith says businesses need social media to survive! I guess she is not wrong. Social media is a huge opportunity for advertising. She mentions some great benefits of social media! I never thought about the price before. Practically all social media is free! The only thing you would need to pay for is promoted adds on Facebook (if you choose to do so) and the people who run your social media accounts. I find social media advertising to be a lot more effective than any other form of advertising. As a graphic designer, I design a lot of billboards, posters and other forms of print advertising. The problem though is people are not looking up at the advertisements on the walls or in magazines, they are looking on their phones! This is why I find social media advertising so interesting!
Thanks for sharing!
Crystal